What You Can Learn from Dante’s Inferno

The Fourth Circle of Hell was composed of the greedy and those who spent money like it was going out of style. The infamous lines (depending upon the translation) shouted for all eternity “Why do you squander?!” and “Why do you hoard?!”

 There is a modern day parallel to this. I ask you, how well does your business integrate? How does Accounting and Finance get along with Marketing and Sales and vice versa?

 If you answered “Not well,” perhaps it’s time to take a moment to figure out what sets these two against each other. On the one hand, those who oversee the budgetary constraints recognize that expenses are to be controlled. On the other, those who attract new business will readily say, “It takes money to make money.”

 As with many aspects of life, the truth lies somewhere in the middle. I have seen people complain about everyone and everything. Yet, no matter what, rarely will they take a moment to discuss that problem with the individual(s) that bother them so greatly. This behavior induces the Fourth Circle of Hell.

 Bring them together at a table to discuss in detail the why and the why-not. Do not interrupt and listen carefully to each party. Perhaps the Marketing department has ambitious plans for next year to bring in a multi-million dollar account. The Accounting team foresees an economic crisis on the horizon and wants to tighten up the cash flow to prepare for difficult times.

 Yes, you can spend and save – just do so wisely.