Education

ARCADIA UNIVERSITY - Glenside, PA

Master of Business Administration (M.B.A.) with a Global Perspective, 3.57 GPA

RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY – Camden, NJ

BS in Marketing & Management: Strategy, Entrepreneurship & International Business, 3.62 GPA

  • Mu Tappa Kau National Marketing Honor Society – for ranking in the top 20% of marketing students.
  • President, Marketing Association - wrote first-ever President’s handbook. It is now the model by which all others are developed.

Experience

 

Hootsuite Platform Certification 2018, July 7th, 2018

 

MailPound, March 2018 – July 2018

Social Media Coordinator

  • Relaunched social media presence. Engaged audiences and grew total Facebook followers by 150 likes within three months.

  • Created and launched “Summer of Social” series.

    • This is an eight-week long interview series with agents who have been awarded Travel Agent Central’s 30 under 30.

    • Each agent provides their advice on social media and how to reach Millennials.

  • Accomplishment: created content that reached 1,800 views in 24 hours. Content was shared 27 times and had 64 reactions.

  • Connected popular hashtags to associate with company brand.

  • Whenever possible, clients were mentioned/tagged on social media with relevant content.

  • Interviewed travel agents on best practices for social media.

  • Provided customer support to agents seeking to learn more about social media.

  • Conducted interviews with travel industry professionals known as "Executive Exchange."

  • Coordinated and scheduled informational webinars with client suppliers and travel agents. This includes personalized mass mailings.

  • Answered phones and provide tech support for MailPound resources.

 

Byrd is the Word, September 2016 – March 2018

Freelance Writer http://www.stevenbyrd.info/byrd-is-the-word/

  • Conduct interviews with industry experts for "Expert of the Week."

  • Conduct interviews with small businesses for "Small Business Showcase."

 

Philly Ad Club 2.0 – Philadelphia, PA September, 2014 – April 2017

Founding Member, Leadership Team

  • Team made cover of Philly Ad News April 2nd, 2015.

  • Responsible for planning and coordinating with venues for planning and hosting events.

  • Assist with social media promotions.

 

Brownstein Group – Philadelphia, PA October 2015 – December 2015

Brand Strategy Intern

  • Discovered and determined the cause of a client’s erroneous Google Analytics reporting.

  • Developed strategic plan for new digital service offering.

  • Primary research analyzed and reported on the effectiveness of IKEA’s social media campaigns.

  • Secondary research analyzed developed report assessing the effectiveness of loyalty programs among retailers

  • Primary research composed a “Best of Center City” list as part of a welcoming gift EisenerAmper opening an office in Philadelphia.

  • Developed a case study on the hypothetical scenario of Wawa’s impact on the Belleveu Food Court.

 

Macy's – Deptford, NJ, November 2014 – present

Receiving Associate - November

  • Originally hired as a seasonal employee, I was retained after the holiday season.
  • Packaged and completed 25 - 30 online orders an hour. Department average being 18 – 22.5 per hour.
  • Increased overall productivity by 25%.
  • Trained four additional seasonal temps.
  • Accomplishment - packaged 97 items in two hours during the holiday season.
  • Tagged an average of 120 security sensors on merchandise per hour.
  • Retrieved items for in store pick-up within 30 minutes.
  • Assist with replenishing inventory.
  • Assist with customer carry-out.

 

Arcadia University – Glenside, PA – 2013-2014

Graduate Research Assistant  for the School of Global Business

  • Only student to co-author academic research paper Assessing Systemic Thinking in Undergraduates: An Exploratory Study Using a Total Enterprise Business Simulation. 
  • Nominated for “Best Paper” from the Association for Business Simulation & Experiential Learning (ABSEL).
  • Study focused on examining student learning via business simulations. 
  • Developed criteria to assess effectiveness of student application; measured sample performance over time. 
  • Evaluated 45 case studies and assessing the effectiveness of the lessons.
  • Research competing universities' entrepreneurship programs.

 

Check out my Certifications