Education

ARCADIA UNIVERSITY - Glenside, PA

Master of Business Administration (M.B.A.) with a Global Perspective, 3.57 GPA

RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY – Camden, NJ

BS in Marketing & Management: Strategy, Entrepreneurship & International Business, 3.62 GPA

  • Mu Tappa Kau National Marketing Honor Society – for ranking in the top 20% of marketing students.
  • President, Marketing Association - wrote first-ever President’s handbook. It is now the model by which all others are developed.

Experience

Byrd is the Word - September 2016 - present

Freelance Blogger

  • Conduct interviews with industry experts for "Expert of the Week."
  • Conduct interviews with small businesses for "Small Business Showcase."
  • Research current events for articles.
  •  Averaging 50 unique daily users.

Macy's – Deptford, NJ, November 2014 – present

Receiving Associate - November

  • Originally hired as a seasonal employee, I was retained after the holiday season.
  • Packaged and completed 25 - 30 online orders an hour. Department average being 18 – 22.5 per hour.
  • Increased overall productivity by 25%.
  • Trained four additional seasonal temps.
  • Accomplishment - packaged 97 items in two hours during the holiday season.
  • Tagged an average of 120 security sensors on merchandise per hour.
  • Retrieved items for in store pick-up within 30 minutes.
  • Assist with replenishing inventory.
  • Assist with customer carry-out.


International Association of Business Communicators - August 2016 - April 2017

Web Content Writer

  • Maintain Wordpress web presence .
  • Create and develop content based off of current events.
  • Conduct interviews with members to be featured on website.


Philly Ad Club 2.0 – Philadelphia, PA September, 2014 - April 2017

Founding Board Member

  • Team made cover of Philly Ad News April 2nd, 2015. 
  • Responsible for contacting and coordinating with venues for planning and hosting events.
  • #AdClub2pt0 on Twitter: https://twitter.com/hashtag/adclub2pt0?src=hash
  • February 26th, 2015 launch event - Happy Hour Quizzo at The Field House. 
  • Communications Team sent an email blast out to over 2,000 club members.
  • Promoted Happy Hour Quizzo through Facebook and Twitter.
  • Developed #AdClub2pt0 and awarded prizes using live Facebook/Instagram posts/tweets/pins.
  • Event goal was 20 people. Event totaled 60 attendees. 
  • Exceeded launch event goal by 300% 
  • Pre-Memorial Day Bash - May 20th, 2015 - Morgan's Pier.
  • Networking event goal was 30 people. Event totaled over 80 attendees.
  • Exceeded event goal by 267%.

 

Brownstein Group – Philadelphia PA, October 2015 – December 2015

Brand Strategy Intern

  • Discovered and determined the cause of a client’s erroneous Google Analytics reporting.
  • Developed strategic plan for new digital service offering.
  • Primary research analyzed and reported on the effectiveness of IKEA’s social media campaigns.
  • Secondary research analyzed developed report assessing the effectiveness of loyalty programs among retailers
  • Primary research composed a “Best of Center City” list as part of a welcoming gift EisenerAmper opening an office in Philadelphia.
  • Developed a case study on the hypothetical scenario of Wawa’s impact on the Belleveu Food Court.


Arcadia University – Glenside, PA – 2013-2014

Graduate Research Assistant  for the School of Global Business

  • Only student to co-author academic research paper Assessing Systemic Thinking in Undergraduates: An Exploratory Study Using a Total Enterprise Business Simulation. 
  • Nominated for “Best Paper” from the Association for Business Simulation & Experiential Learning (ABSEL).
  • Study focused on examining student learning via business simulations. 
  • Developed criteria to assess effectiveness of student application; measured sample performance over time. 
  • Evaluated 45 case studies and assessing the effectiveness of the lessons.
  • Research competing universities' entrepreneurship programs.

 

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